This week I was privileged enough to see ‘Become a Lifeguard’ be selected for nomination of ‘ad of the week’, running against the big guns of Sky and BT who feature Xmen cast, and Ryan Reynolds. Just to get nominated alongside such high end productions that will have had a far greater financial backing than our in-house team was humbling, and even if we don’t get through to the next round, I feel it is well worthy of mention!